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The
Lahart Fergus Difference
Over
the last few years, business-to-business (B2B) sales
have begun to require a different approach. Prospects
are no longer willing to spend their valuable time listening
to a generic, scripted sales pitch. They want someone
to listen to their specific difficulties, understand
their needs, and solve their problems. Traditional telemarketing
simply does not serve these changing needs. As the B2B
sales environment continues to evolve, telemarketing
must adapt as well. The initial call to the prospect
is the first opportunity to make a positive impression;
therefore it is critical that you have the right person
making that call.
Lahart
Fergus, Inc. prides itself on developing effective marketing
programs that provide great results for our clients.
Our professional Marketing Assistants are trained to
conduct in-depth conversations with decision makers,
who only want to speak with people they feel are going
to bring some value to the table. Our associates provide
value to both you and your prospective clients by knowing
what to ask, whom to speak with, and how to listen.
Understanding Your
Industry
One
key element to our success is our Marketing Assistants'
thorough familiarity with the marketplace they are calling.
Our associates are informed on industry insights, enterprise
touch points, and business drivers. With an industry
expert on the phone, you can rest assure that your prospect
maker will be engaged in a professional conversation
that is specific to their field.
Leave the Cold
Calling to Us
The initial call to the prospect is the starting point
of the sales cycle. Having the right individual making
that call is will influence the rest of the relationship
and help turn prospects into customers. Let us match
our people with your services. It's a win-win relationship!
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